|
's move elastic writer The technical innovation of the "spring-mounted tip" was to be integrated into a product which inspires young users. New writing technology was combined with easier use and more a specialised look. The fine marker made it possible for Stabilo to make headway in terms of price and margin and drove brand development. Award: Red dot award |
Transformation from writing implement producer to a lifestyle brand by means of design
Writing implements from Schwan Stabilo are found in every home and office. fpm has been supporting Stabilo as a design and innovation partner for the realignment of the brand since 1997. We have inspired new, young user groups with products such as "'s move" and have developed ergonomic writing as a new and differentiated issue for the company. In the Stabilo InnovationLab we provide considerable support in the design of the brand's innovation portfolio.