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Product design guidelines As one of the first projects in the InnovationLab, we developed guidelines for the product design on the basis of the Stabilo brand personality. These serve as an inspiration and decision-making tool for designers and product managers in order to ensure an innovation portfolio which is typical of the brand. |
Transformation from writing implement producer to a lifestyle brand by means of design
Writing implements from Schwan Stabilo are found in every home and office. fpm has been supporting Stabilo as a design and innovation partner for the realignment of the brand since 1997. We have inspired new, young user groups with products such as "'s move" and have developed ergonomic writing as a new and differentiated issue for the company. In the Stabilo InnovationLab we provide considerable support in the design of the brand's innovation portfolio.