Successful product launch as a result of brand-centric design
Salewa is an international supplier of outdoor products whose brand essence stands for alpine sport excellence. The company presented its first boot collection in 2006, which was designed by us. We developed a consistent design language for the entire product range which was based on a few characteristic form elements and rules. Salewa was able to exceed the expected sales targets in the very first season.Product design for launch of a boot collection