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Marco Polo travel guides "Concentrated experience" is the brand essence of Marco Polo. Using this premise, we reworked the title concept which was past its prime. We defined a dynamic imagery and combined this with a graphical concept which is easy to read and guarantees a high level of recognition. Alternating title colours underscore the variety of the product range. |
Honed brand profiles for travel information
The family-run MairDumont company is the market leader in the area of "tourist information" in Germany and in Europe. The portfolio includes many well-known brands such as Germany's most sold travel guide Marco Polo and Falk brand city maps. We help MairDumont make their products more attractive for fans as well as for new users, and to make the brands visually "sharper".