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Falk maps The Falk brand with its comprehensive range of products stands for the subject of "orientation". The new design aimed to achieve graphical consistency of the Falk map product suite in order to further strengthen the brand position. The design system we developed provided an across-the-board solution for more than 1000 Falk products. |
Honed brand profiles for travel information
The family-run MairDumont company is the market leader in the area of "tourist information" in Germany and in Europe. The portfolio includes many well-known brands such as Germany's most sold travel guide Marco Polo and Falk brand city maps. We help MairDumont make their products more attractive for fans as well as for new users, and to make the brands visually "sharper".