Against the grain – branding for the Deutsches Symphonie-Orchester Berlin.
DSO is a German ensemble of world renown. Together with Principal Conductor Kent Nagano, we developed a unique image which broke with conventions which until then had been in place for the communication of classical music. Using specific and experimental imagery in combination with a clear layout design, we visually established the DSO brand. The image met with the audience's great approval and was retained even after the Nagano era at the request of the orchestra.