Credible presentation in the music and lifestyle scenes for a major brand.
electronic beats is T-Mobile's Europe-wide platform for music, fashion and lifestyle. The offering targets a young, sophisticated and knowledgeable group. For the presentation of electronic beats we developed a style guide, were responsible for the art direction for the print magazine and implemented the extensive website. Our many years of specialist experience in the music industry were an important prerequisite which enabled a credible introduction of electronic beats into the scene.