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SOMA-TEC communication The revolutionary Fischer SOMA-TEC ski boot ensures more skiing pleasure on the hill with improved ergonomics. We developed a simple and understandable SOMA-TEC communication for retailers and consumers. |
Fischer Sports
Innovation and product superiority can be experienced through design.
Fischer Sports is the accepted technological innovation leader in the skiing sector. In 2001 we designed the first alpine ski boot for Fischer in the company's history. Since then we have developed more than four product ranges. The focus with regard to design is always on the Fischer brand promise: "Enjoy Innovation". For us, this means accompanying technological innovations with a design which is just as functional as it is emotional.
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