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HB picture atlas The design of the HB picture atlases was past its prime and the product sales were flagging considerably. We reworked the title and layout concept in order to appeal to a new readership by means of a contemporary and higher quality overall impression. Since the relaunch of the product range it has been possible to win more advertising clients. |
Honed brand profiles for travel information
The family-run MairDumont company is the market leader in the area of "tourist information" in Germany and in Europe. The portfolio includes many well-known brands such as Germany's most sold travel guide Marco Polo and Falk brand city maps. We help MairDumont make their products more attractive for fans as well as for new users, and to make the brands visually "sharper".