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STABILO InnovationLab We initiated the Stabilo InnovationLab with the objective of making design feasible as a differentiation and innovation factor for Stabilo. Marketing, Research & Development and external consultants collaborate to design the "Future of writing". In the InnovationLab we adopt the role of facilitator and ideas generator. According to our client, "...almost everything relevant to the brand in the last few years has had its origins in the InnovationLab ...". |
Transformation from writing implement producer to a lifestyle brand by means of design
Writing implements from Schwan Stabilo are found in every home and office. fpm has been supporting Stabilo as a design and innovation partner for the realignment of the brand since 1997. We have inspired new, young user groups with products such as "'s move" and have developed ergonomic writing as a new and differentiated issue for the company. In the Stabilo InnovationLab we provide considerable support in the design of the brand's innovation portfolio.